Graphic design is a real interest of mine and although I am not formally trained in the art, I have a great enthusiasm and there are a huge amount of resources out there that are available for those of us that want to self learn.
I knew that when I started forming my ideas for Haveago Crafter I wanted a strong sense of branding. I used Adobe Illustrator to form a ideas branding board, reminiscent of a mood board, including fonts that I liked, graphic items and colours. From that initial collection of ideas, I narrowed down these ideas and captured them on a branding board. I wanted this to be a reference sheet for my brand with alternative logo styles so that my branding stayed consistant but had some flexibility for different situations.
This approached seemed to work, as not long after the launch of the website, I was asked to work on the redesign of the logo for the Home Crafters who are resident in Yate Shopping Centre, not far from Bristol. The Home Crafters is a craft store that also stocks and showcases local crafter's items, as well as runs craft workshops. I had started renting space in the store to sell my greetings cards and quote postcards. The owner of the Home Crafters (Kirsty) had liked my branding and my designs used on my greetings cards, and this had caught her interest. This was the effect I was going for. I did a bit of research online regarding the types of questions that designers used to fulfill a brief for their clients and formed my own questionnaire. The questionnaire was and is crucial to help understand the client's needs and helps focus ideas.
Kirtsy wanted to keep some of the elements from her original design (including a dragonfly) which I incorporated and this was the end result. It was a real buzz when Kirsty relaunched the Home Crafters branding with a large sign on the front of the shop (picture below), I had a real sense of pride.
A couple of months ago I was approached again regarding the design of a logo for a client. This time the client was Heather from Focal Photography. Focal Photography run a mobile photographic studio based locally around Bristol and South Gloucestershire and primarily focus on weddings, family portraits and pet portraits. Heather was in the process of updating her website and wanted a logo to reflect the type of photography she offers and her style of photography. Again the trusty questionnaire was used and here is the result of the logo in situ on the website.
It is incredibly satisfying to meet and even exceed a client's expectations. I feel so lucky to have been asked to design these logos, and to see them in use validates my work. If you have any enquiries regarding logo design by me AKA Haveago Crafter (or as my mum named me - Helen), please contact me by using my contact form on my website or via email.
I'm busy working on my blog posts. Watch this space!