Graphic design is a real interest of mine and although I am not formally trained in the art, I have a great enthusiasm and there are a huge amount of resources out there that are available for those of us that want to self learn.
I knew that when I started forming my ideas for Haveago Crafter I wanted a strong sense of branding. I used Adobe Illustrator to form a ideas branding board, reminiscent of a mood board, including fonts that I liked, graphic items and colours. From that initial collection of ideas, I narrowed down these ideas and captured them on a branding board. I wanted this to be a reference sheet for my brand with alternative logo styles so that my branding stayed consistant but had some flexibility for different situations.
This approached seemed to work, as not long after the launch